Hard work and luck alone aren't enough to create success. To rise out of the generic talent pool, you need to differentiate yourself. You need a recognizable, positive and relevant personal brand.
That's the position brand consultant Catherine Kaputa addresses in a new book called U R a Brand! How Smart People Brand Themselves for Business Success. Kaputa makes the case that personal branding is the key to success whether you are a first time job seeker or a C-level executive.
U R a Brand! is loaded with advice and tools that will help you develop your personal brand. Kaputa offers tips, tools, exercises, principles, and an array of real-life examples to enable you to realize your potential and increase your potential for success. You will learn how to create "brand you;" how to package yourself; how to find a winnable position that sets your brand apart; how your name identifies and defines you and how to boost business success through networking.
According to Kaputa, self-branding is about nailing the very thing that differentiates you and creates demand. Self-brand strategies she recommends include:
1. Be the first.
2. Be the leader.
3. Take the anti-leader position.
4. Own an attribute.
5. Use a magic ingredient or invent a new process.
6. Be the expert.
7. Be preferred.
8. Set a high price tag.
9. Use your special heritage.
10. Own a cause.
No comments:
Post a Comment